SPONSORSHIP & ADVERTISING

Promoting your brand to our customers

Sponsorship

Race Sponsorship & Advertising

Race sponsorship and advertising will substantially raise the profile of your business and promote your company to in excess of over 45,000 people. In addition to race sponsorship, there are opportunities to sponsor a building or area of the course, as well as the French-style hurdles and chase fences.

This is a very successful way of becoming an integral part of the racing world, so that your company branding becomes associated with racing and Worcester Racecourse in particular. Contact us today to see what we can do for your business.

The Benefits of Race Sponsorship:

  • Choosing the race title to incorporate a company name or a personal celebration. This is published in most National daily papers, racing press and most evening papers - reaching approximately 30 million readers.
  • 'At The Races' and Satellite Information Services television coverage going to bookmakers nationwide, satellite and Sky subscribers and to other racecourses.
  • A full page, full colour advertisement in the racecard and acknowledgement in the race conditions.
  • Promotion of the sponsorship during PA announcements and race commentary.
  • The opportunity for you and your guests to judge and present your prize for the Best Turned Out Horse
  • Presentation of your trophy/trophies to the winning connections
  • Photographic print of the presentation
  • Champagne with the Winning Connections and the Racecourse Executive after the race.
  • Up to 6 complimentary County entrance tickets
  • Opportunity to hand out flyers at the racecourse on the day.

For further details of all Sponsorship opportunities contact the Racecourse Office on 01905 25364 or email info@worcester-racecourse.co.uk

Jon Owen

Director of Equine Investment Management Limited & Owner of 7bets4free.com

– First time sponsor in 2015 (race sponsorship, fence sponsorship, plus hospitality)

Q.

Why did you choose Worcester?


A.

We chose Worcester for two main reasons, firstly it is our local track and our office is based just 15 minutes away. Secondly, the fact that the course holds regular meetings throughout the Spring, Summer and early Autumn giving us a constant repeat exposure to the At The Races viewers.

Q.

Were you happy with the positioning of your advert?


A.

Yes - very much so. The board was clearly displayed on the second last hurdle, and for two mile races we had close to a minute exposure at the start and in every hurdle race thirty seconds each time the horses came into the home straight.

Q.

Would you say it's been a worthwhile exercise?


A.

Again yes - we have tried many forms of advertising over the year and in all honesty not many have worked, so we were pleasantly surprised that we gained close on fifty new database additions each time there was a meeting. Which given the value we put on our database members the costs have been far outweighed.

Q.

Have you undertaken any other advertising at Worcester?


A.

Yes we sponsored three races towards the end of the Summer and our team enjoyed a great day at the track, picking the best turned out, presenting the winners prizes and enjoying champagne!

Q.

Would you recommend Worcester as a place to advertise?


A.

Yes, absolutely top notch and friendly communication from start to finish and a successful outcome all round.

Q.

Are you going to sign up again for the 2016 season?


A.

YES WE ARE - or should I say yes, we already have, and we have our eye on another position too!

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