Worcester Racecourse is delighted to announce they have been named as a Finalist for the prestigious Showcase & Awards, hosted by the Racecourse Association (RCA).
The Showcase & Awards is the marquee event of British Racecourses that annually celebrates first class customer experience in partnership with Moët Hennessy, Racing Breaks, Racing Post and Great British Racing.
Worcester Racecourse has been listed as a Finalist in the Best Campaign category. From the five Finalists the winner will be revealed at the Showcase & Awards ceremony on Thursday 8th November at Aintree Racecourse.
The Best Campaign category celebrates excellence in the sphere of marketing, increase the appeal of racing to new audiences and improving the frequency of visits amongst customers. Entries were asked to demonstrate the clear strategy and execution used for the campaign by means of a multi-tiered approach to engage with a target audience.
Executive Director of Worcester Racecourse, Jenny Cheshire, said, “We are thrilled to be a Finalist for the second year running at the Showcase & Awards, this time around for the Best Campaign category. Our 300th Anniversary year has been a fantastic platform to bring new customers to the racecourse and to share in the wonderful heritage of this fascinating site with the local community.
“With a minimal marketing budget and small team, being recognised for our 300th Anniversary campaign goes to show that even with limited resources you can deliver big results. To see Worcester listed as a Finalist against the likes of Aintree’s Grand National campaign and Goodwood’s Magnolia Cup campaign is a real honour and we are very much looking forward to the ceremony at Aintree in November.”
Caroline Davies, RCA Racecourse Services Director, said, “I am thrilled for Worcester Racecourse for their success in being named a Finalist at the 2018 Showcase & Awards.
“It is one of the most exciting times of the year to see the Showcase submissions go before the judges to demonstrate the care and attention given to enhancing the raceday experience.
“I extend my congratulations to the team for their hard work in securing this achievement as one of our Finalists and wish them the best of luck ahead of the Awards ceremony at Aintree Racecourse on Thursday 8th November.”
Best Campaign Finalists:
Aintree – The 2018 Randox Health Grand National Festival #TheWorldIsWatching
Cartmel – Boyzone at Cartmel
Goodwood – The Magnolia Cup
Pontefract – The Ponte Faithful
Worcester- Celebrating 300 Years of Racing in Worcester