Worcester Racecourse is proud to announce an exciting three-year partnership with local, luxury worktop provider, Purple Granite. The partnership, which kicks off this race season, will see the iconic grandstand of Worcester Racecourse transformed with a striking new purple design, as well as the introduction of interactive elements to enhance the racegoers’ experience.
As part of this exclusive partnership, Purple Granite’s signature purple colour will take centre stage at the racecourse, with the grandstand receiving a fresh, bold paint job in the brands signature shade. The vibrant colour scheme will not only enhance the racecourse aesthetic appeal but also celebrate the longstanding relationship between local business and the Worcester Community.
In addition to the visual transformation, racegoers will have the chance to win exciting prizes, discounts and exclusive experiences through a new digital interactive scheme. QR codes have been strategically placed, allowing visitors to scan and unlock a range of rewards; including exclusive discounts on Purple Granite products, complimentary race day tickets, and other special prizes from local businesses. This innovative touch is designed to bring an element of surprise and engagement to the traditional race day experience, offering something for everyone in attendance.
“We’re absolutely thrilled to be teaming up with Purple Granite for this exciting partnership”, said Michael Thomas, General Manager for Worcester Racecourse. “This collaboration represents a perfect blend of tradition and innovations. The grandstand makeover will leave a lasting impression, and the QR code campaign will allow for race days to be even more interactive for our guests. It’s a win-win for everyone; Purple Granite, Worcester Racecourse and all racegoers”.
Purple Granite, known for providing bespoke luxury kitchen and bathroom worktops, has built a reputation for excellence and craftsmanship. Their commitment to quality and attention to detail aligns perfectly with the ethos of Worcester Racecourse, making them an ideal partner for this bold and innovative collaboration.
“We believe this partnership will not only elevate the race day experience but also strengthen our connection with the local community and create lasting memories for all those involved.” Jon Brewer, Owner, Purple Granite.
This three-year deal represents a significant milestone for both Worcester Racecourse and Purple Granite. For more information about Worcester Racecourse and the new partnership with Purple Granite, please contact Michael Thomas at info@worcester-racecourse.co.uk
